Technology
companies retain JTWack & Company for a wide variety
of custom research and consulting projects, ranging from
market positioning to compensation surveys. A representative
sample of projects done for firms in this sector include
the following:
Market demand estimates of radio-wave based telephone
technology among independent telephone companies (Fortune
500 client).
Customer service best practices among fifteen of the
country’s largest companies (Fortune 500 client).
Market demand and positioning assessment of cable-based
services (Fortune 500 client).
Satisfaction survey and compensation system for information
systems cost center (Fortune 500 client).
Corporate image measurement and tracking (several).
Strategic marketing planning for second-stage software
start-up company.
Bi-annual tracking survey of chemical engineer compensation.
Partial
List of Technology Clients
American Institute of Chemical Engineering (New York,
NY)
AT&T (Basking Ridge, NJ)
Cablevision (New York, NY)
ChartLinks (New Haven, CT)
General Electric (Fairfield, CT)
Rockwell International (Plano, TX)
Stromberg-Carlson (Orlando, FL)
Qwest (Denver, CO)
“In
the words of Jeff Wack, ‘Marketing is everyone's job.’
We need to be more sales and marketing and customer oriented
if we are to stay in business, since our clients are changing
and demanding more of us.” Patrick F. Bassett, President
NAIS (Washington, DC)
Admissions & Marketing Newsletter
“Without a solid foundation
of information about their markets, managers are guessing,
not leading.”
