At virtually every
educational institution and nonprofit organization, the number
of donors and prospects grows each year. Development officers
know well the interests and inclinations of the very top donors
and prospects, but how does one learn about the hundreds and
thousands of others who could become the large donors of the
future? Development professionals increasingly use scientific
surveys to objectively measure variables that are critical
to building and maintaining the affinity of donors and prospects.
These surveys provide information about a variety of areas,
including:
- Program planning
- Publication readership
- Giving patterns
- Philanthropic interests
- Satisfaction
JTWack & Company has conducted dozens of surveys among
the donors and prospects of colleges, secondary schools,
and community foundations. To read about the alumni survey
that Jeff conducted for Columbia University, click here.
To see a partial list of our dozens of educational and
community foundation clients, click here.
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